Issued in the morning and evening: Marvel Snap won the TGA2022 Best Mobile Game

"Marvel Snap", which received more than 5 million downloads in the first week of its launch and has a monthly turnover of more than 10 million US dollars, has become one of the big winners of this year's TGA.

On December 9th, TGA, which has always had the "Oscars in the game industry", announced the winners of major game awards in 2022.Among them, "Marvel Snap", developed by Second Dinner and published by Nuverse, overwhelmed its opponents and won the 2022 Best Mobile Game Award.

In fact, looking back on the products and performance of "Marvel Snap" since its launch, it can win this awardNot surprising.

Top 10 best-selling games in nearly 40 countries, the first work of "Father of Hearthstone" self-created studio

"Marvel Snap" was released on October 18 this yearOn the first day of launch, it entered the Top 10 free iOS games list in nearly 50 countries and regions.According to AppMagic data, the game received over 5.3 million downloads and over $2 million in revenue in the first week of its launch.For a card game that focuses on casual experience, such results are obviously remarkable.

Behind the outstanding achievements, in addition to the product design itself, it is also inseparable from the "Marvel Snap" Marvel IP, "Star Creator" and many other halo blessings.

The game mainly focuses on CCG card gameplay. In "Marvel Snap", the development team directly designed many familiar characters in Marvel IP into various cards, which on the one hand reduces the user's cognitionOn the other hand, due to the outstanding quality of the art style, it is deeply recognized by many IP users.

Captain Marvel in different styles

Especially in the American market, the birthplace of Marvel IP, this work has topped the free list for many days.According to sensor tower monitoring, the game's overseas market revenue exceeded 10 million US dollars on November 9, of which the US market contributed more than 50% of the revenue.

Thanks to the global influence of Marvel IP, the game has achieved very good results in South Korea, Japan, Hong Kong, Macau and other places. Up to now, "Marvel Snap" has entered nearly 40Top 10 on the iOS&Google play bestseller list in four countries, and the performance continued to be strong. By the end of November, the cumulative total revenue from overseas markets exceeded 20 million US dollars.

The best-selling performance of "Marvel Snap" on the iOS platform

The blessing of IPIt has greatly contributed to the transformation of the game's customer acquisition, and the resume and development experience from the star creators have also once filled the expectations of card lovers for the quality of the game.

We have previously reported that "Marvel Snap" is the first work of "Father of Hearthstone" Ben Brode's own studio.Ben Brode has worked at Blizzard for 15 years, from a QA tester of "Warcraft 3" to the chief designer of "Hearthstone", and left in 2018 to formally establish the Second Dinner studio.

Ben Brode

It is reported that "Marvel Snap" has been polished for 4 years.In an interview with PC Gamer, Ben Brode once said "I think Marvel Snap will become the most popular card game in history", and behind such a bold statement, Mr. Spinning Top believes that it is inseparable from the design concept of the game.

Compared with many similar games, "fast-paced, easy to use, and deep" are important factors for "Marvel Snap" to quickly sweep the user market.

After the game was launched, we also went to experience for the first time (if you are interested, you can click to see the product experience analysis), "For players of any level, 10Minutes to get started" and "Three-minute game without pressure anytime, anywhere" are the true feelings of Mr. Gyro.In general, allowing novices who have never played card games to get started quickly is undoubtedly the key to "Marvel Snap" going to the mass market.

In just over a month since its launch, it has continued to trigger a wave of experience around the world, and there have been many breakthroughs in game design, all of which are indispensable for "Marvel Snap" to win the best mobile game of the years reason.

Chaoxi Guangnian acts as an agent and promotes globalization with explosive ideas

Behind the success of "Marvel Snap", there are also people from ChinaThe figure of the game manufacturer.It is understood that the overseas distribution of the game is handed over to Nuverse, the overseas distribution brand of Chaoxi Guangnian.Nuverse is well versed in the marketing of mobile games, so it was no surprise that they handed over a very mature answer sheet when "Marvel Snap" was released online.

To sum up, on the one hand, the publishing team combines the selling points of the product, such as Marvel IP, celebrity creations, and the leisure experience of the game, with creative materials, live-action video materials, etc., to launch intensive overseas mainstream channels during the promotion period.On the other hand, according to the characteristics of users in different countries, we will focus on conquering potential markets and continue to optimize the ratio of video and information flow advertisements.

To be honest, this series of promotional combination punches is almost a standard feature of domestic top products, and it is nothing new.However, to load the global market at the same time, understand the attention preferences of users in different countries, and make a suitable release decision is the biggest challenge for the release of this product.In a sense, the success of "Marvel Snap" is inseparable from the escort of Nuverse.

It is understood that Nuverse has also provided long-term support in the development and polishing stage of "Marvel Snap" not only in the promotion and operation.The success of a game depends on user research and testing during the R&D phase, and these are the strengths of Nuverse.

From the perspective of being committed to globalization, the time and energy spent on polishing the qualityIt was not in vain. Being able to successfully bring "Marvel Snap" to the global stage and win the Game of the Year Award will also become one of the important milestones for its expansion to overseas markets.

Prior to this, Nuverse already had a number of overseas blockbusters such as "RO Ragnarok: The Birth of a New Generation".

Now with the addition of the global masterpiece "Marvel Snap", it has also won TGA awards.From the perspective of the industry, the awareness of the impact of this on the global distribution label of Chao Xi Guang Nian will also be further enhanced.Looking for new cooperation in the global market in the future and attracting more outstanding game talents are all advantages.