Are you all doing merger games? Domestic leisure manufacturers have made two models in succession, a

From "2048" to "Synthetic Watermelon", from "Merge Dragons" to "Pocket Raiders (Top War)", the merge track has never been short of hits.

But at the same time, merged games also have some obvious characteristics. Whether it is a foreign company or a Chinese company, the main priority of everyone developing mobile games is to serve European and American players.There are many, but there are few new products that consider the needs of domestic players.

If there is an opportunity, someone will challenge it. In fact, there are companies in China that place their hopes on this track with full potential, which is the dream world that has been cultivating casual games for many years.

In March of this year, Chuangmengtiandi launched a unique casual game "Legend of Hehe Island" on TapTap with a unique national style theme, synthesis + dress-up gameplay.It is full of flavor, and it is quite unique among the merged games of "European and American faces".

Recently, GameLook discovered that this game is named "Merge Endless" in EnglishOverseas testing has started, and the beta version is also in English, so we can see the specific situation of this game.So what kind of game is this?What are the characteristics?

For example, Gram Games, a subsidiary of Zynga, has successively launched two merger hits "Merge Dragons" and "Merge Magic", and these games have also brought in more than 100 million US dollars in annual revenue.

For example, the well-known mobile game company Supercell has also bet on the merged gameplay many times. It has invested 30 million euros in Metacore Games, the developer of games such as "EverMerge" and "Merge Mansion", Not long ago, it also acquired a studio in the UK, Trailmix, whose only game "LOVE&PIES" is a synthetic gameplay.

Because of this, most of the synthesized games on the market currently haveAlign with European and American cartoon styles, for example, "Merge Dragons" has a lot of western magic elements, or "Merge Mansion" with a farm theme, etc.

How to break the European and American themes of merged games is also the original intention of the research and development of "Legend of Hehe Island" and the reason why this game was born.

According to the official introduction, "Legend of Hehe Island" hopes to make its own unique and different theme style, and also hopes to show players the legendary ancient classics in a more relaxed and casual way.The story of the characters allows players to feel the profoundness of Chinese culture while playing the game, so there is this merged game of national style.

As in the introduction, the game does not start in the way of "management" like other games, but integrates many myths, allusions, and legendary figures in traditional Chinese culture, such as Chang'e and Nezha.

In terms of art style, the game is mainly based on Q cute cartoon style,Moreover, the character modeling, map design, and synthetic content all have strong national style elements. For example, in the initial Chang'e level, players can see laurel trees and laurel tree stumps, which also correspond to the allusion of Wu Gang's attack on laurel.

In terms of gameplay, the core framework of "Legend of Hehe Island" is different from that on the marketMost merged games are similar. Players need to continuously synthesize items on the map to obtain resources, reclaim land, and then continue to synthesize new items, and the cycle repeats.

In terms of merging, the game follows the three-in-one and five-in-two gameplay modes. As players continue to merge, they will be able to merge higher-level items, or bring players gold coins andA prop called "Ruyi", most of these are key props to unlock new maps.

As more items are synthesized and more goals are achieved, the player will also trigger the plot, you can have conversations with NPCs, so as to understand the stories and allusions of these characters, and this also corresponds to the original intention of the official mention and display of the characters in the classics and legends.

Judging from the characteristics of the current products, "Legend of Hehe Island" is very natural in terms of plot, gameplay and plot, and the game has already achieved a certain degree of completion.However, another major feature of casual clothing is not reflected in the beta version, or this is due to the development progress of the game.

But in general, "Hehe Island" has very distinctive features, and the differentiated themes make it very attractive. Coupled with the combined gameplay of decompression and leisure, it may have certain market competitiveness in the future.

Of course, "Legend of Hehe Island" is currently mainly tested overseas, and the game will inevitably be launched overseas, but at the same time, as a product with an obvious Chinese style, GameLook believes that Dreamland should alsoThe game will be launched in the domestic market.

A number of companies have entered the game, and the merger of the track is promising

Last year, the data company GameRefinery pointed out in a report that synthetic games are expected to become the next match-three category, and its scale is even expected to reach 3 billion US dollars.

Although European and American companies rely on their past first-mover advantages and still occupy a dominant position on the merger track, under the huge prospects, the market is already undercurrent.Among them, a number of Chinese game companies have gradually entered the market, and many of their products have achieved outstanding results.

For example, "Pocket Raiders" launched by Beijing Jiangyu Interactive is one of the representatives. Through the combination of military SLG + synthetic one-heavy and one-light gameplay, it brings a unique game experience and is commerciallyThe results are also very impressive, achieving an outstanding performance of over 200 million monthly turnover.

For another example, Lemon Microfun’s new work "Merge County" released last year uses the classicThe simulated management + merger gameplay has been loved by a large number of overseas players, and has gradually gained a firm foothold in the European and American markets.

Previously, GameLook estimated that the monthly turnover of "Merge County" in February reached 30 million yuan, and according to the latest data estimates from Sensor Tower, "Merge County" is estimated to be close to 50 million yuan in May, which shows its growth potential.

In addition to these two companies, as early as August last year, Mutong actually entered the merged gameplay track, and launched "Fantasy Merge Zoo" in some overseas regions, but this game is still in the process of continuous development.The status of the test.

In comparison, "The Legendary Hehe Island" may need moreA lot of localization work, although the same cartoon style, but the national style of the game is obviously more biased towards Asian aesthetics.However, the unique art style can make it a storm in the domestic market.

More importantly, the moderate casual games with integrated gameplay in the domestic market have been in a state of being to be developed, and the emergence of "Legend of Hehe Island" is expected to fill the gap in this category.

On the other hand, for Chuangmeng Tiandi, as the agent of many games such as "Subway Surfers" and "Dream Garden" in mainland China, it has accumulated a lot of casual game distribution and operation over the yearsExperience, and this also adds a piece of imagination to "Legend of Hehe Island".

It is worth mentioning that Chuangmeng Tiandi mentioned in the 2021 annual report that there areTwo casual games "Merger of National Style" and "Duanzi Synthesis" (tentative name) are under development. Judging from the name, "Merger of National Style" should correspond to this "Legendary Hehe Island", and the otherThe first one seems to be "Tuanzi Hehe House". From the official introduction, it is also a synthetic game. It can be seen that Chuangmeng Tiandi is very optimistic about the synthetic gameplay.

Of course, from the current point of view, "Legend of Hehe Island" should still be in the early stage, and judging from the official operation status, the domestic test seems to have entered the preparatory stage, what will be achieved in the future?The results, may wish to wait and see.