Top 100 mobile games on the best-selling list in the United States, Britain and China: the pass mode
There is no doubt that adding passes to games is one of the trends these days.This business model appeared in console and PC games earlier, and "Fortnite" pushed it to the mainstream crowd, adding a pass to the free mode, allowing players to obtain items such as unique equipment and props, in order to attract and retainuser.
The influence of "Fortnite" on the mobile terminal has also made the pass mode popular in mobile games, and this mode is no longer limited to the category of eating chicken, but alsoIt is penetrating towards the whole category.The data analysis company GameRefinery analyzed the best-selling list of mobile games and found that the number of mobile games added to the pass has increased significantly in the past year.
Looking at the top 100 best-selling games in the United States, the proportion of mobile games that have added a pass has risen from 2% a year ago to 20%.
The UK market due toIt has a lot in common with the US market, and the situation is similar.
In the Chinese market, the proportion of mobile games containing a pass in the top 100 best-selling list has risen from 3% a year ago to 30%, which is an astonishing increase.
The picture below isThe list of mobile games with a pass mode added to the Top 100 best-selling list in the United States.Obviously, this mode is no longer limited to the category of eating chicken, including sports, strategy, FPS, etc. are integrated into this mode.
Of course, andNot all products that join this model perform well. This mainly depends on two factors: one is pricing, and the other is a stable development curve.The following are some specific examples:
1. "Clash of Clans": In April 2019, the pass was added, which is the first game to integrate this mechanismNon-eating chicken mobile games
Pricing: $4.99
Season Duration: 1 month
Progression:PlayerComplete daily/weekly challenges and get challenge points
Rewards: Players can get a variety of rewards, including gold coins, consumables, skins, season-specific items, and season treasure chests
Is it worth it?: have a positive impact on game performance and revenue.This mode stimulates users to come to complete challenges every day and obtain high-value returns.At the same time, this mode will not affect the economic balance of the game.
2. "Idle Miner Tycoon": A year ago, who would have thought that the placement class would also join the pass mode?
Pricing: $9.99
Season Length: 1 month
Progress:" Events"event mines" always have quests for players to complete.Players earn points for the season of the pass upon completion.In a single season, there are different missions for the user to participate in.
Rewards: There are a variety of booster items that increase user income, research points (users can use them to buy permanent booster items), character fragments, and some event-exclusive avatars.
Is it worth it?: The risk of this game's pass is that it's more of a "bonus" to the existing event system and less attractive than other games.Game progression can only be achieved by participating in events, and the rewards are not that attractive, especially considering the high price of the pass.
3. "Mario Kart Tour": It has been integrated into the pass mode since its launch
Pricing:$4.99/month, subscription model
Progress:Users can get 1-5 stars for each race, and the next level of races and rewards can be unlocked after accumulating a certain number of stars.Unlike other pass single-season modes, this is subscription-based.In addition, there is another significant difference that the fastest course mode 200cc is only open to pass players.And "Mario Kart Tour" also received a lot of negative reviews and complaints because of these.
Reward: In addition to the 200cc mode, there are also gold coins, character skins, etc.
Is it worth it?: It is a bold attempt to limit the 200cc model to Passport players. In addition, the only exclusive reward users get through the Passport is the Golden Badge.The extra content, gacha system unlocked characters is open to all users.Whether this pass will affect multiplayer remains to be seen.
In general, the performance of the games that add the pass is different, but it can be seen that no matter what type of game, adding the pass is a trend, andThe move to an auto-renewing subscription model is a notable move, and perhaps a response to increased regulation of treasure chests and gaming mechanics.
